Business Process Analytics with no SPL? Business Flow is here.
21/05/19 – Author: Grace Maher – Certified Splunk Consultant
All organisations rely on their ability to measure, monitor and optimise business processes. These processes have a direct impact on their customer journey and experience, and therefore the businesses customer satisfaction and ultimately revenue. The problem with these processes is that they are not simple or easy to monitor, providing an end-to-end view requires ingestion of data from many systems all running on different OS’s and platforms. Splunk with Business Flow enables organisations to correlate data across all systems in a holistic way, to gain a real-time view of your entire process from service and business perspectives.
Despite this, many businesses have not leveraged their machine data to further understand how their technology impacts their processes due to the image of business process analytics requiring a lot of technical knowledge and consultancy time. This is where Business Flow, part of the Splunk Next beta’s fits by providing process analytics, customer flows and journeys without the need for SPL.
By easily overlaying attributes such as age, sex, or even start/end point, you can understand your customers on a deeper level and how they actually use your service, store or products and ensure you are making the most out of every second you have with that customer. By comparing flows you are able to understand if mobile customers receive a better experience than web customers, or if your service users in one country have a longer waiting time than another.